Travis Kelce of the Kansas City Chiefs.Photo: Mark Brown/GettyTravis Kelcemade some big business moves this week.The 34-year-old Kansas City Chiefs tight end has filed five new trademark requests according to records from the United States Patent and Trademark Office.The filings were all made in Kelce’s home state of Ohio on Monday, to allow him to use the names on various merchandise, including bobbleheads, pins, jerseys and more.Kelce’s new trademarks are five names and phrases: “Travis Kelce,” “Flight 87,” “Alright Nah,” “KillaTrav” and “Kelce’s Krunch.” “Flight 87” is a nod to Kelce’s No. 87 jersey, while “Alright Nah” is his signature catchphrase. “KillaTrav” is Kelce’s username on Instagram.All three, as well as the trademark for his full name, include descriptions for the sale of various merchandise items.According to the filing, Kelce is planning to release buttons, bobbleheads, posters, hats, hoodies, socks, sweatpants, sweatshirts, polo shirts, jerseys and t-shirts.Chiefs fans can also look forward to a breakfast cereal from the two-time Super Bowl winner, according to the trademark for Kelce’s Krunch.Travis Kelce #87 of the Kansas City Chiefs looks on against the Philadelphia Eagles during the first quarter in Super Bowl LVII at State Farm Stadium on February 12, 2023.Christian Petersen/GettyThe filings are a savvy business move for Kelce, whose star power has skyrocketed since his romance withTaylor Swiftbegan.After Swift, 33, was spotted cheering on her new beau for the first time on Sept. 24, Kelce’s jersey sales spiked 400%, according to Fanatics, the NFL’s e-commerce partner.“Yesterday, Travis Kelce was one of the top 5 selling NFL players and saw a nearly 400% spike in sales throughout the Fanatics network of sites, includingNFLShop.com," a Fanatics spokesperson told PEOPLE at the time.Travis Kelce attends the Los Angeles Premiere Of Netflix’s “Quarterback”; Taylor Swift attends ‘In Conversation With… Taylor Swift’ during the 2022 Toronto International Film Festival.JC Olivera/Getty Images; Amy Sussman/Getty ImagesA source close to the new couple recently told PEOPLE that their relationship is becoming “more serious” as the singer and NFL star spend more time together.“It’s quicklyturning more serious. They share a strong work ethic and have a huge appreciation for life and their careers, strong family bond and values,” said the insider.Kelce is also “sweet, goofy and just a blast to be around,” the source added.Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.Swift and Travis have been spotted in public quite a bit this month, including some PDA during their romantic weekend in New York City.Gotham/GC ImagesDuring their first public date night — which also coincided with theirsurpriseSaturday Night Liveappearances— the NFL player and “Anti-Hero” singer attendedthe show’s afterpartyat Catch Steak following the season 49 premiere ofSNLon Saturday night.“Taylor and Travis were there all night and they were so smiley, they were so happy,” an insider previously told PEOPLE. “They were so talkative. They were really fun. They talked to every single person in the room that talked to them.”

Travis Kelce of the Kansas City Chiefs.Photo: Mark Brown/Getty

Travis Kelce

Travis Kelcemade some big business moves this week.The 34-year-old Kansas City Chiefs tight end has filed five new trademark requests according to records from the United States Patent and Trademark Office.The filings were all made in Kelce’s home state of Ohio on Monday, to allow him to use the names on various merchandise, including bobbleheads, pins, jerseys and more.Kelce’s new trademarks are five names and phrases: “Travis Kelce,” “Flight 87,” “Alright Nah,” “KillaTrav” and “Kelce’s Krunch.” “Flight 87” is a nod to Kelce’s No. 87 jersey, while “Alright Nah” is his signature catchphrase. “KillaTrav” is Kelce’s username on Instagram.All three, as well as the trademark for his full name, include descriptions for the sale of various merchandise items.According to the filing, Kelce is planning to release buttons, bobbleheads, posters, hats, hoodies, socks, sweatpants, sweatshirts, polo shirts, jerseys and t-shirts.Chiefs fans can also look forward to a breakfast cereal from the two-time Super Bowl winner, according to the trademark for Kelce’s Krunch.Travis Kelce #87 of the Kansas City Chiefs looks on against the Philadelphia Eagles during the first quarter in Super Bowl LVII at State Farm Stadium on February 12, 2023.Christian Petersen/GettyThe filings are a savvy business move for Kelce, whose star power has skyrocketed since his romance withTaylor Swiftbegan.After Swift, 33, was spotted cheering on her new beau for the first time on Sept. 24, Kelce’s jersey sales spiked 400%, according to Fanatics, the NFL’s e-commerce partner.“Yesterday, Travis Kelce was one of the top 5 selling NFL players and saw a nearly 400% spike in sales throughout the Fanatics network of sites, includingNFLShop.com," a Fanatics spokesperson told PEOPLE at the time.Travis Kelce attends the Los Angeles Premiere Of Netflix’s “Quarterback”; Taylor Swift attends ‘In Conversation With… Taylor Swift’ during the 2022 Toronto International Film Festival.JC Olivera/Getty Images; Amy Sussman/Getty ImagesA source close to the new couple recently told PEOPLE that their relationship is becoming “more serious” as the singer and NFL star spend more time together.“It’s quicklyturning more serious. They share a strong work ethic and have a huge appreciation for life and their careers, strong family bond and values,” said the insider.Kelce is also “sweet, goofy and just a blast to be around,” the source added.Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.Swift and Travis have been spotted in public quite a bit this month, including some PDA during their romantic weekend in New York City.Gotham/GC ImagesDuring their first public date night — which also coincided with theirsurpriseSaturday Night Liveappearances— the NFL player and “Anti-Hero” singer attendedthe show’s afterpartyat Catch Steak following the season 49 premiere ofSNLon Saturday night.“Taylor and Travis were there all night and they were so smiley, they were so happy,” an insider previously told PEOPLE. “They were so talkative. They were really fun. They talked to every single person in the room that talked to them.”

Travis Kelcemade some big business moves this week.

The 34-year-old Kansas City Chiefs tight end has filed five new trademark requests according to records from the United States Patent and Trademark Office.

The filings were all made in Kelce’s home state of Ohio on Monday, to allow him to use the names on various merchandise, including bobbleheads, pins, jerseys and more.

Kelce’s new trademarks are five names and phrases: “Travis Kelce,” “Flight 87,” “Alright Nah,” “KillaTrav” and “Kelce’s Krunch.” “Flight 87” is a nod to Kelce’s No. 87 jersey, while “Alright Nah” is his signature catchphrase. “KillaTrav” is Kelce’s username on Instagram.

All three, as well as the trademark for his full name, include descriptions for the sale of various merchandise items.

According to the filing, Kelce is planning to release buttons, bobbleheads, posters, hats, hoodies, socks, sweatpants, sweatshirts, polo shirts, jerseys and t-shirts.

Chiefs fans can also look forward to a breakfast cereal from the two-time Super Bowl winner, according to the trademark for Kelce’s Krunch.

Travis Kelce #87 of the Kansas City Chiefs looks on against the Philadelphia Eagles during the first quarter in Super Bowl LVII at State Farm Stadium on February 12, 2023.Christian Petersen/Getty

Travis Kelce #87 of the Kansas City Chiefs looks on against the Philadelphia Eagles during the first quarter in Super Bowl LVII at State Farm Stadium on February 12, 2023

Christian Petersen/Getty

The filings are a savvy business move for Kelce, whose star power has skyrocketed since his romance withTaylor Swiftbegan.

After Swift, 33, was spotted cheering on her new beau for the first time on Sept. 24, Kelce’s jersey sales spiked 400%, according to Fanatics, the NFL’s e-commerce partner.

“Yesterday, Travis Kelce was one of the top 5 selling NFL players and saw a nearly 400% spike in sales throughout the Fanatics network of sites, includingNFLShop.com," a Fanatics spokesperson told PEOPLE at the time.

Travis Kelce attends the Los Angeles Premiere Of Netflix’s “Quarterback”; Taylor Swift attends ‘In Conversation With… Taylor Swift’ during the 2022 Toronto International Film Festival.JC Olivera/Getty Images; Amy Sussman/Getty Images

Travis Kelce attends the Los Angeles Premiere Of Netflix’s “Quarterback”; Taylor Swift attends ‘In Conversation With… Taylor Swift’ during the 2022 Toronto International Film Festival

JC Olivera/Getty Images; Amy Sussman/Getty Images

A source close to the new couple recently told PEOPLE that their relationship is becoming “more serious” as the singer and NFL star spend more time together.

“It’s quicklyturning more serious. They share a strong work ethic and have a huge appreciation for life and their careers, strong family bond and values,” said the insider.

Kelce is also “sweet, goofy and just a blast to be around,” the source added.

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.

Swift and Travis have been spotted in public quite a bit this month, including some PDA during their romantic weekend in New York City.

Gotham/GC Images

Travis Kelce and Taylor Swift depart the SNL Afterparty

During their first public date night — which also coincided with theirsurpriseSaturday Night Liveappearances— the NFL player and “Anti-Hero” singer attendedthe show’s afterpartyat Catch Steak following the season 49 premiere ofSNLon Saturday night.

“Taylor and Travis were there all night and they were so smiley, they were so happy,” an insider previously told PEOPLE. “They were so talkative. They were really fun. They talked to every single person in the room that talked to them.”

source: people.com