Photo: McDonald’s
The fast-food chain will start serving the Chicken McGriddle and McChicken Biscuit sandwiches to customers across the country starting Monday. The new menu items both pair their classic crispy McChicken with either a warm biscuit or pancakes — and they’re available only for a limited time.
The introduction of these chicken sandwiches comes at a time when breakfast is becoming an increasingly competitive market among fast-food chains. In acall made to investorsin October, then-CEO of McDonald’s Steve Easterbrook actually explained why McDonald’s is looking to explore more options in the breakfast arena.
“I mean, we’ve seen competitors ramp up their activity during this year as well actually,” he said. “So having another entrant in next year will just ensure that the market share fight remains as competitive as ever.”
IHOP
Restaurants likeIHOPare coming in especially hot — the pancake chain is opening a brandnew fast-casual chainin 2020 called Flip’d that will be completely dedicated to breakfast food.
While the new restaurant’s menu will include items similar to those found at the famous pancake chain, there will be on-the-go twists like pancake bowls and a DIY pancake bar. Additional menu items include made-to-order breakfast burritos, buttermilk crispy chicken sandwiches, grab-and-go salads, wraps, and freshly-baked goods.
The restaurants will have limited seating, new ordering technology, and a focus on to-go menu items. They will also be abouthalf the sizeof the average IHOP location.
WATCH: Here Are 8 Meal Options From Your Fave Chain Restaurants That Are 500 Calories or Less!
On a similar note, Business Insider reportsWendy’sis investing $20 million in a push to introduce anew breakfast menuin early 2020, which will include items like a coffee-infused Frosty and a honey butter chicken sandwich.
Taco Bellis also beefing up their$1 Cravings Menu offeringswith 21 new items, includes options like grilled breakfast burritos with bacon, breakfast soft tacos with sausage, and hash browns.
source: people.com
