How a Fridge Full of Beer That Only Unlocks for Canadians Gets Made

As part of a recent ad campaign , Canadian beer company Molson Candian read a electric refrigerator full of its special adult drink all around Europe to partake in with the thirsty mass . But there was a pinch — the only way to unlock the boozy treasure was by scanning a Canadian passport . And though you may have already seen the commercial itself make the rounds these preceding few days , chances are you have n’t see what ’s really the coolest part of the whole campaign — how a Canuck - specific cooler gets made .

The television gives you a look into the fridge ’s entire mental synthesis ; you get to see everything from the shiny red paint occupation to the passport scanner ’s wiring procedure . Of naturally , the latter is in all likelihood going to lift a few crimson flags for the more privacy - wary poutine fancier , but it seems everyone in the commercial finally regain someone willing to swipe their Canadian passport . Because fortunately for Europe ’s native universe , the one nationality they needed is the just aboot the nicest around . [ Design Taxi ]

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