breathe easy , territorial Yelpers : harmonize toTechCrunch , a later - stage alteration of bosom ( or circumstance ) lead Yelp to walk away from a reported$550 chiliad offerfrom Google this weekend .
https://gizmodo.com/google-reportedly-deep-in-talks-to-buy-yelp-5429307
No word yet on exactly what drove Yelp to back down , but there are really just two main possibilities here :
• Yelp was uneasy with whatever Google ’s plans for their company were . pass that Google already has a yip - like service in Google Places , there was a good chance that their plans would ’ve involved cannibalizing Yelp for reassessment data , or at least subordinating the brand for something more Googly .
• Yelp got a better pass , or at least the sense that they could get a better offer . Not that many technical school companies could tender more than $ 550 m for something as short-lived and depressed - revenue as Yelp , but of the ones that could , nearly all — Microsoft , Yahoo , Apple , Aol — are locked in one war or another with Google . Even if their plans were never firm , there are a lot of powerful companies with a vested interest in Google ’s local reviews staying slightly lame .
So Yelp will keep Yelping , just as it has been yelp for the chronicle of Yelp , for the foreseeable Yelp . Let us know if you hear anything else . [ TechCrunch ]
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