If you have n’t heard , practical reality is finally happen . Like , for real this time . And everyone want a piece of the activity : CNN , NBA , Sports Illustrated , Showtime Boxing , and TED to name a few . All of these companies have recently used VR as a merchandising ploy , and quite frankly , the “ experiences ” they ’ve created are all a loading of shit .
The latest VR stunt , provided by Samsung , is alive current of a smartphone announcement . Which is great ? Now I can ultimately look out some asshole in a suit digest on stage and opine about how the shiny new sound he ’s holding — which front identical to last year ’s model , by the room — will change the mankind forever .
Why on earth would anyone ever need to watch something like that in practical realism ? It ’s beyond me . The only real account is that corporations are predate on the turmoil surrounding VR to shill products that simply do n’t belong in practical reality .
And woefully , there are too many to reckon at this peak . think last fall whenCNN streamed a debateover Gear VR ? Of course you do n’t , becauseno one bothered to watchit . practical reality did n’t aid or heighten the argument in any agency . The few people that did observe the debate in VR did n’t come aside anymore informed than the rest of the worldwide populace . In fact , it probably unhinge them from absorbing the really important information .
The new Samsung VR stunt follows what ’s becoming a long tradition of abhorrent selling gimmicks using virtual reality to attract attention from the ever - important millennial demographic . Even stale oldSports Illustrated could n’t resist the urge . Instead of doing something coolheaded with sportswoman , it made a egregious 360 - degree TV to market its swimming costume event .
Sure . Someday , we might be capable to strap on dorky headsets and channelise ourselves to a place we could never impose . It might palpate like sit down in the front row of a basketball game , or being on stage of a major product announcement , or stick out beside presidential campaigner during the debates . But in good order now , we could n’t be farther from that world .
There ’s still a major technology issue . As you look around , Everything is slightly bow . It ’s not like viewing thing through a normal set of optic . Part of that is avideo stitching problem : When practical reality picture are made , they typically take two ( or more ) 2-dimensional video and shape them into a sphere . It ’s a lot like remove a flat world single-valued function and stretching it around a globe . It ’s more often than not jolly accurate , but thing are still slightly askew .
That ’s a shame , because party like Oculus have actually created some reallycompelling virtual reality experiencesusing 3D molding software . Rather than shore up up a 360 - degree television camera on point during a live case , Oculus has pass years develop huge , immersive games that seem like they ’ll incredible when finally released . But that ’s also super expensive and fourth dimension - waste to develop . So for now , companies are just adhere to the easiest ( and crappiest ) answer .
The 360 - degree picture hack credibly not going away anytime soon , either . The companionship using VR as a merchandising tool are often using depressed - grade photographic camera to prove the possibilities . They ’re going through the motions to attempt to get some headlines , but the ending experience does n’t hand over . In the most practical sense , I could n’t suppose of anything less immersive than see a 360 - grade live stream of an event .
lease me put it this way : It often feels like I ’m watching a forget webcam that ’s been tacked onto a bulwark near something that actually matters . On top of that , watching VR selling campaigns is actually way worse than follow a normal TV in HD due to the quality issues .
If practical reality is go to be something that everyone uses , we first need to descend to term with the fact that not everything deserve to have a VR experience , especially in the technology ’s early childhood . And if every caller on the planet is going to have a VR marketing run , I trust they finally come to the actualization that if it ’s not progress to the experience even well than it already was , it should n’t be in the first place .
connect with the author at[email protect ] .
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