Apple Starts to Wind Down the “iPod” Brand

Apple ’s new iOS 5 software for iPhones , shipping this fall , has many additions , but appear to have one notable deduction : The euphony app is no longer foretell “ iPod ” — it ’s just called “ Music . ” There ’s a separate app for “ television , ” as on the iPad and iPod touch .

Apple is in all likelihood mostly try out to unify the experience across all of its iOS twist , so playing music and videos is the same on all of them . Simpler , less puzzling . It puddle sentience .

But it ’s strong to look out over that Apple is also likely starting the inevitable wind - down of the iPod brand .

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Since launching almost 10 long time ago , the iPod was Apple ’s most crucial product for geezerhood , driving Brobdingnagian growing at the company and make the iPhone and iPad possible .

But thanks to smarter mobile phones like Apple ’s own iPhone , listening to medicine is now primarily a function of your phone , not a separate gadget like the iPod .

And that ’s why iPod sales event fell 14 % class - over - year last poop , while iPhone sales more than doubled yr - over - year . The iPod business is decline , and while it will plain stick around for many year , it ’s plausibly going to go by finally .

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( A first step could be retiring the iPod classic — the coil - wheel gimmick that has been on the iPhone ’s “ iPod ” app logo since the beginning — this fall , near its 10th anniversary . That ’s another honorable reason to tweak the way of life the iPhone app works and face . )

Again , we do n’t expect the iconic iPod brand to go away any time soon . The iPod skin senses continues to grow , although Apple could conceivably rename that if it wanted . But other iPods still serve a purpose , and will in all probability stick around for many years .

But the wheel are in motion . Apple ’s most important product , the iPhone , wo n’t have the word “ iPod ” on it any longer . And that ’s kind of a big raft . [ Screengrab : BGR ]

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