Along with iPads , AirTags , anda whole bunch of other gadgetsexpected to be announced , Apple might also be gearing up to found a podcast subscription servicing at tomorrow ’s “ Spring Loaded ” issue . Rumor has it that the divine service will be ring — wait for it — Podcast+ .
This is n’t the first time we ’ve heardthis rumor . Back in January , the Informationreported that Apple was in talks to launch a pay subscription podcast overhaul . Around that time , Loup Ventures analysts ( viaMacRumors)notedthat Apple saw 16 % growth in services in 2020 , add up that 2021 was a prime time for Apple to offer a paid tier up as it was losing “ tier - one ” podcasts to undivided Spotify flock . The big matter this meter around is that Vox ’s Peter Kafkatweetedit ’s potential the serve will put down tomorrow .
More grounds of paid podcasts coming : the Podcast app redesign in 14.5 beta include an report button on the Listen Now tab . Show notifications were moved there and I reckon unsubscribing from yield notification will move there too.pic.twitter.com/oC3i4jyQLV
Photo: Victoria Song/Gizmodo
— Steve Moser ( @SteveMoser)March 22 , 2021
Apple also recentlylaunched a new nonfictional prose podcast , “ The Line , ” as an musical accompaniment to an forthcoming docuseries with the same name . This corroborates a Bloombergreportfrom last year that suggested Apple was snapping up original podcasts to promote its Apple TV+ armed service . add up another podcast service — especially if it ’s lumped into theApple Onebundle or with Apple Music — would be just another manner to cross - promote its services and swipe user further into its ecosystem .
Apple first went all - in on services at itsspring event in 2019 , launching News+ , the Apple Card , Apple Arcade , and Apple TV+ . It follow up by launchingFitness+late last yr , along with the Apple One parcel . consider Apple ’s Podcast app is already widely used by iPhone user — and honestly , one of the things that helped plunge this podcast craze in the first place — it ’s in reality sort of odd that Apple has n’t tried capitalize on them in the samewaySpotifyhas . ( Though , there ’s potential a compelling antitrust grounds for that . ) Speaking of Spotify , the cyclosis table service also seems to be mullinglaunching a pay subscription for podcastsas well , for a fee of somewhere between $ 3-$8 a month . Apple making its own inspection and repair might also just be an attempt to keep up with the competition .
While the signs manoeuvre to it , even if Podcast+ is announced tomorrow , it likely wo n’t be the mavin of the show . There are also mickle of example of feature film or products in beta code that take ages to officially launch — like AirTags . In any case , it ’s probably a good idea to take over that Podcast+ , or something like it , is on the path .
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